Beer in Udine and Tricesimo
Beer history, breweries and beer culture in Udine and Tricesimo (Italy).
Luigi Moretti founded his brewery in Udine in 1859. According to the brewery, in 1942 Lao Menazzi Moretti photographed an elderly moustached guest at the Trattoria Boschetti in Tricesimo – and the picture went on the label.
Breweries in Udine and Tricesimo
Birra Moretti
Luigi Moretti founded the brewery when Udine still belonged to Austria. The man with the moustache on the label became Italy’s best-known beer symbol. Today Moretti belongs to Heineken.
Known for: Birra Moretti, La Rossa
Beer history of Udine and Tricesimo
- 1859
Luigi Moretti founds his brewery in Udine – at the time the city still belongs to the Austrian Empire.
- 1942
A moustached guest is photographed in a trattoria in Tricesimo – the picture ends up on the Birra Moretti label.